Linda Squiers

Linda’s experience spans the continuum of health communication—including formative research, program development, health education materials, apps, decision aids, and campaign development and evaluation. Linda has worked in health communication for almost 30 years in many different settings—including a county health department, a state health department, a teaching university, and several research firms.

What’s important to remember is that ‘we’ are not the target audience and how we view a health-related issue is likely to be very different than how the target audience views it.

Areas of Expertise:

  • Program Planning and Evaluation
  • Survey Research
  • Health Literacy
  • Developing Interventions



  • PhD, University of Maryland
  • MA, University of Maryland
  • BS, University of Maryland