Heather Rast is the Director of Content and Digital Marketing at RTI Health Advance
With expertise in healthcare, SaaS, and technology, Heather oversees the strategic development and distribution of relevant content across digital touchpoints to build our brand, drive reach, and engage audiences.
Prior to joining RTI Health Advance in 2021, Heather held positions at Swisslog Healthcare including Head of Content, Digital, and Social Media as well as Global Brand and Communications Manager. Earlier leadership roles include Director of Strategic Marketing Services at Geonetric and Account Planner at Gatesman Agency.
Heather graduated from Florida State University with BA degrees in English and Journalism and obtained an MA in Mass Communications from Middle Tennessee State University. She holds a certificate in digital marketing strategies from the Kellogg School of Management at Northwestern University as well as several marketing certifications from Google.