Heather Rast is the Director of Content and Digital Marketing at RTI Health Advance
With expertise in healthcare, SaaS, eCommerce, and technology, Heather leads all aspects of data-informed multi-channel marketing to build market value and pipeline growth.
Prior to joining RTI Health Advance in 2021, Heather held leadership positions at Swisslog Healthcare including Head of Content, Digital, and Social Media as well as Global Brand and Communications Director. Earlier leadership roles include Director of Strategic Marketing Services at Geonetric and Strategic Account Planner at Gatesman Agency.
Heather graduated from Florida State University with BA degrees in English and Journalism and obtained an MA in Mass Communications from Middle Tennessee State University. She holds a certificate in digital marketing strategies from the Kellogg School of Management at Northwestern University and several digital marketing and analytics certifications from Google. An accomplished writer, her work can be found on the LinkedIn B2B Sales and Marketing blogs and in the marketing business book The Age of Conversation.